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February 21, 2024
​Life sciences can learn from Silicon Valley. From the way start ups engage customers to design solutions through the approaches that allow them to without…
June 28, 2024
Developing Better Treatments: Clinical Trial Design Through Co-Creation – Ep4
Designing better clinical trials can help engineer a product’s success when it launches. And the best way to do that is to include the customer…
May 16, 2024
Driving Action: Segmentation with Pawns and Queens – Ep3
The reality of customer segmentation is that it has only focused on one behavior at a time. In an environment where healthcare is so complex...
February 28, 2024
Elucidating Critical Customer Action Points: The Behavioral Board™ – Ep 2
When it comes down to it, marketing is about facilitating behavior change with customers to improve some aspect of their life. Then why has life…
