Description:
Designing better clinical trials can help engineer a product’s success when it launches. And the best way to do that is to include the customer in that process.

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In episode 4 of Veritas est’s Truth to Strategy Podcast series, Ray and Kerri cover the benefits of customer co-creation and how Veritas est uses rapid iteration to simulate product launches and optimize clinical trial designs.

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R&D is your biggest brand investment – don’t leave it to chance.

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