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TRUTH TO STRATEGY

Life Sciences Strategy Inspired by Customer-Driven Silicon Valley Disciplines

Impactful Therapies are Driven by the Customer’s Reality

Life sciences marketing hinges on attitudinal and perceptional research, siloed by customer type (HCP, patient, payer).

This no longer works.

Veritas est brings focus to the patient. Inspired by Silicon Valley disciplines we uncover impactful behaviors and optimize through iterative approaches. 

Silicon Valley Disciplines

Explore how Veritas est Employs Key Silicon Valley Disciplines

Successful Brands Let the Customer Drive

Embrace Hidden Truth in the Seemingly Irrational

Fail Without Fear, Launch with Success

Successful Brands Let The Customer Drive
Embrace Hidden Truth in the Seemingly Irrational
Fail Without Fear, Launch with Success

Strategic Offerings

Silicon Valley Discipline Tells Brands to Stop Designing the Research and Let the Customer Design the Solution

Veritas est brings Truth to Strategy through customer co-creation, innovative market research, and competitive dynamics.

Explore each phase of a product launch:

Phase 1

Phase 2

Phase 3

In-Market

Phase 1

Phase 2

Phase 1

Let Customers be the Grandmaster: Design What Markets Want

  • KOL Assessments and Ad Boards
  • TPP Assessment
  • Choice Modeling, Business Development and Joint Venture Modeling

Phase 2

Control the Board: Carve Your Space

  • Behavioral Board™ Mapping
  • Market Mapping
  • Market Landscape
  • Patient Journey
  • Buying Process
  • Segmentation

Phase 3

In-Market

Phase 3

Perfect Play: Laying Optimal Foundations

  • Checkmate™ Competitive Simulation Positioning
  • Message Narrative
  • Concept Research
  • Detail Aid Testing
  • Payer Value Story

In-Market

Finishing Moves: Harnessing Momentum and Footholds

  • Sales Force Effectiveness and Customer Experience
  • ATU / Tracking
  • Adaptation Drivers
  • Competitor Monitoring

About Us

The preeminent bespoke consultancy, Veritas est delivers Truth to Strategy through market research, marketing strategy, new product planning, and competitive dynamic services.

Veritas is uniquely positioned to serve client needs through its leaderships’ experience in-house for top 10 pharma, and supply side with top 10 consultancies and research agencies. When strategy needs to meet realistic tactical approaches, Veritas est delivers on qualitative and quantitative market research, co-creation, strategic workshopping, simulative techniques, and strategy development.

Leadership

Ray Abaskharon
Founder, Veritas est
Kerri Phillips
Founding team, Veritas est

Contact Us

Make your first move.
Schedule a meeting on Calendly.
Let’s set up the board. Tell us about yourself:

Connect with Veritas est:

© 2024 Veritas est LLC. All rights reserved.

Successful Brands Let the Customer Drive

Customer Co-Creation: Follow your customer’s thinking instead of your own to find solutions to unmet needs, desires, and the user experience 

Grounded in our consulting and in-house experience, Veritas est leads co-creation initiatives:

  • Externally with customers
  • Internally with clients

Find out how Veritas est can put your customer in play

Embrace Truth in the Seemingly Irrational

Behavioral Science: Elucidate what is really influencing customer actions by focusing on what customers do instead of what they say.

Look beyond the explicit motivation, and the seemingly irrational becomes rational:

  • Heuristically-based evaluations
  • Behavioral Board™
  • Discover implicit drivers of behavior

Let Veritas est identify the irrational to unlock your brand’s success

Fail Without Fear, Launch with Success

Behavioral Science: Elucidate what is really influencing customer actions by focusing on what customers do instead of what they say.

Simulate the market with iterative approaches to developing and testing: 

  • Checkmate™ model for optimization
  • Growth Hacking: informed, iterative learning

Simulate with Veritas est’s data-driven approaches to ensure success

Back

Successful Brands Let the Customer Drive

Customer Co-Creation: Follow your customer’s thinking instead of your own to find solutions to unmet needs, desires, and the user experience 

Grounded in our consulting and in-house experience, Veritas est leads co-creation initiatives:

  • Externally with customers
  • Internally with clients

Find out how Veritas est can put your customer in play

Embrace Truth in the Seemingly Irrational

Behavioral Science: Elucidate what is really influencing customer actions by focusing on what customers do instead of what they say.

Look beyond the explicit motivation, and the seemingly irrational becomes rational:

  • Heuristically-based evaluations
  • Behavioral Board™
  • Discover implicit drivers of behavior

Let Veritas est identify the irrational to unlock your brand’s success

Fail Without Fear, Launch with Success

Behavioral Science: Elucidate what is really influencing customer actions by focusing on what customers do instead of what they say.

Simulate the market with iterative approaches to developing and testing: 

  • Checkmate™ model for optimization
  • Growth Hacking: informed, iterative learning

Simulate with Veritas est’s data-driven approaches to ensure success

Back

Successful Brands Let the Customer Drive

Customer Co-Creation: Follow your customer’s thinking instead of your own to find solutions to unmet needs, desires, and the user experience 

Grounded in our consulting and in-house experience, Veritas est leads co-creation initiatives:

  • Externally with customers
  • Internally with clients

Find out how Veritas est can put your customer in play

Embrace Truth in the Seemingly Irrational

Behavioral Science: Elucidate what is really influencing customer actions by focusing on what customers do instead of what they say.

Look beyond the explicit motivation, and the seemingly irrational becomes rational:

  • Heuristically-based evaluations
  • Behavioral Board™
  • Discover implicit drivers of behavior

Let Veritas est identify the irrational to unlock your brand’s success

Fail Without Fear, Launch with Success

Behavioral Science: Elucidate what is really influencing customer actions by focusing on what customers do instead of what they say.

Simulate the market with iterative approaches to developing and testing: 

  • Checkmate™ model for optimization
  • Growth Hacking: informed, iterative learning

Simulate with Veritas est’s data-driven approaches to ensure success

Back

Strategic Offerings

Silicon Valley Discipline Tells Brands to Stop Designing the Research and Let the Customer Design the Solution
Veritas est brings Truth to Strategy through customer co-creation, innovative market research, and competitive dynamics.

Phase 1

Let Customers be the Grandmaster: Design What Markets Want

  • KOL Assessments and Ad Boards
  • TPP Assessment
  • Choice Modeling
  • Business Development and Joint
  • Venture Modeling

Phase 2

Control the Board: Carve Your Space

  • Behavioral Board™ Mapping
  • Market Mapping
  • Market Landscape
  • Patient Journey
  • Buying Process
  • Segmentation

Phase 3

Perfect Play: Laying Optimal Foundations

  • Checkmate™ Competitive Simulation Positioning
  • Message Narrative
  • Concept Research
  • Detail Aid Testing
  • Payer Value Story

In-Market

Finishing Moves: Harnessing Momentum and Footholds

  • Sales Force Effectiveness and Customer Experience
  • ATU / Tracking
  • Adaptation Drivers
  • Competitor Monitoring
Previous slide
Next slide

Strategic Offerings

Silicon Valley Discipline Tells Brands to Stop Designing the Research and Let the Customer Design the Solution
Veritas est brings Truth to Strategy through customer co-creation, innovative market research, and competitive dynamics.

Phase 2

Control the Board: Carve Your Space

  • Behavioral Board™ Mapping
  • Market Mapping
  • Market Landscape
  • Patient Journey
  • Buying Process
  • Segmentation

Phase 3

Perfect Play: Laying Optimal Foundations

  • Checkmate™ Competitive Simulation Positioning
  • Message Narrative
  • Concept Research
  • Detail Aid Testing
  • Payer Value Story

In-Market

Finishing Moves: Harnessing Momentum and Footholds

  • Sales Force Effectiveness and Customer Experience
  • ATU / Tracking
  • Adaptation Drivers
  • Competitor Monitoring

Phase 1

Let Customers be the Grandmaster: Design What Markets Want

  • KOL Assessments and Ad Boards
  • TPP Assessment
  • Choice Modeling
  • Business Development and Joint
  • Venture Modeling
Previous slide
Next slide

Strategic Offerings

Silicon Valley Discipline Tells Brands to Stop Designing the Research and Let the Customer Design the Solution
Veritas est brings Truth to Strategy through customer co-creation, innovative market research, and competitive dynamics.

Phase 3

Perfect Play: Laying Optimal Foundations

  • Checkmate™ Competitive Simulation Positioning
  • Message Narrative
  • Concept Research
  • Detail Aid Testing
  • Payer Value Story

In-Market

Finishing Moves: Harnessing Momentum and Footholds

  • Sales Force Effectiveness and Customer Experience
  • ATU / Tracking
  • Adaptation Drivers
  • Competitor Monitoring

Phase 1

Let Customers be the Grandmaster: Design What Markets Want

  • KOL Assessments and Ad Boards
  • TPP Assessment
  • Choice Modeling
  • Business Development and Joint
  • Venture Modeling

Phase 2

Control the Board: Carve Your Space

  • Behavioral Board™ Mapping
  • Market Mapping
  • Market Landscape
  • Patient Journey
  • Buying Process
  • Segmentation
Previous slide
Next slide

Strategic Offerings

Silicon Valley Discipline Tells Brands to Stop Designing the Research and Let the Customer Design the Solution
Veritas est brings Truth to Strategy through customer co-creation, innovative market research, and competitive dynamics.

In-Market

Finishing Moves: Harnessing Momentum and Footholds

  • Sales Force Effectiveness and Customer Experience
  • ATU / Tracking
  • Adaptation Drivers
  • Competitor Monitoring

Phase 1

Let Customers be the Grandmaster: Design What Markets Want

  • KOL Assessments and Ad Boards
  • TPP Assessment
  • Choice Modeling
  • Business Development and Joint
  • Venture Modeling

Phase 2

Control the Board: Carve Your Space

  • Behavioral Board™ Mapping
  • Market Mapping
  • Market Landscape
  • Patient Journey
  • Buying Process
  • Segmentation

Phase 3

Perfect Play: Laying Optimal Foundations

  • Checkmate™ Competitive Simulation Positioning
  • Message Narrative
  • Concept Research
  • Detail Aid Testing
  • Payer Value Story
Previous slide
Next slide

Ray Abaskharon

Founder, Veritas est

Connect via:

Opening move: Hand poured coffee and playtime with my son.

Favorite board game: Rummicube since I was five – and the obsession with strategy has not stopped since. 

Professional endgame: Stop designing market research and let customers design solutions.

Ray is a career consultant and market researcher with over a decade of experience in the life sciences. After starting his career with ZS and managing Merck & Co.’s HIV pipeline and franchise market research globally, Ray turned his focus to boutique consulting and startups. These experiences were the impetus for establishing Veritas est in 2021.

Along the way, he has had the opportunity to contribute to or launch many blockbuster products and also lead several market research agency of record engagements.

Ray holds a BS of Finance and a BA of Political Science from Rutgers University. If he isn’t in the back room or elbow deep in data, he is typically scuba diving, playing basketball, or hanging out with his wife, son, and dog.

Connect via:

Kerri Phillips​

Founding Team, Veritas est​

Connect via:

Opening move: Early morning run followed by one (to three) cup(s) of dark roast coffee
Favorite board game: I like to keep chess for my professional life. At home, Clue is our go-to.

Professional end game: Go beyond the insights to realistic, customer-centric actionable marketing strategies and tactics.

Kerri has nearly 20 years of strategic marketing experience working in the life sciences. Throughout her career, Kerri has worked diligently to help manufacturers and stakeholders make informed decisions. Having spent over 13 years with KantarHealth, she had the opportunity to lead market research initiatives with big and small companies across countless categories.

She values keeping research simple and keeping the customer at the center, from the way research is designed to actionable recommendations.
Kerri holds a BBA in Marketing from James Madison University and an MBA in Marketing and Global Sustainability from Fordham University.

When she’s not in the office you can find her running, reading, golfing (poorly) or more likely, cheering her kids on from a youth sport sideline alongside her husband and labradoodle.

Connect via:

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